The All Hours Experience – 2017 West Coast Tanning Show

Mark your calendars for our upcoming 2017 All Hours Experience!


Registration Information: Tickets are $49.95 per person through Friday, January 6th ($69.95 walk-up registration following). This DOES NOT cover hotel and travel. The Expo starts on Friday January 13th and ends Saturday, January 14th.  It will be held at Motif on 5th Ave downtown in Seattle Washington. This venue located just 2 blocks from the historic Space Needle, and conveniently located 15 minutes from the Seattle/Tacoma International Airport.
Please be aware that expo name badges WILL NOT be mailed. Instead, they can be picked up at the registration area located outside of the Belltown Room, on the 4th Floor of the Motif Hotel on Friday. We will send an Email update – including the complete schedule of events and a map of the trade show floor – as we get closer to the date of the expo.

Show Special: Through Friday, January 6th, register up to four attendees for only $129.95 total (That breaks down to $32.50 a person.)
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For Hotel Information:
Reservations and directions, please contact the Motif Hotel toll-free number 1-855-515-1144 (We recommend arriving at least a day early so that you won’t miss any of the presentations or opening prize giveaways.)  Reserve your discounted rooms at the following link (discounts available through Dec 31st only): All Hours Tanning Expo 2017

For General Hotel Information, visit

Show Lineup:
Activities begin Friday morning. Get product training for your staff, direct from the manufacturers – New Sunshine, Devoted Creations, Supre and Norvell. Fundamental Sunless Certification will be available Friday evening. Master Certification will be done by appointment only, throughout the show.

Saturday brings a full day of education and fun. Our ever-popular cash grab game and prize give aways will finish out the evening. This is THE EXPERIENCE of 2017 that you won’t want to miss!

Friday – Jan. 13th:
10:00 am – Noon
     David McFarland: Product Training for the Sun Evolutions Brand Family


Start your day off with the Always informative, always Entertaining David McFarland. This session will cover the entire 2017 Sun Evolutions launch. This family of brands includes Supre, Fiesta Sun, Play Boy, Hempz and Beauty with Light!!

As an added bonus to this class you will receive a free sample of the newest Hempz scent Tahitian Vanilla as well as an in depth presentation on how to sell body care and the Hempz Line unveiled!
Noon – 2:00 pm
     Samantha Neeley: Product Traning for New Sunshine Brand Family

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This session will cover the entire line up for New Sunshine Brands Designer Skin, California Tan, Australian Gold and Swedish Beauty. In true New sunshine fashion you will be blown away by this 2017 presentation. This is a product experience that you won’t want to miss! Sam shares not only the knowledge but the inspiration behind these products! You will no longer wonder why these brands set the industry precedent!
2:00 pm – 4:00 pm
     Lisa Parsons: Product Training for Devoted Creations

Lisa Parsons

This session will cover Devoted Creations and Ed Hardy products. Not only will you learn what these products do, and how they stack up to skin care products world wide, but you will learn how to collectively sell these brands and increase your bottom line!

4:00 pm – 5:00 pm
Welcome in Belltown: Meet & Greet, Snacks Will Be Served

6:00 pm – 9:00 pm
     Drew Spurgers: Norvell University


Expand your Sunless Expertise with certification from Norvell. One of our favorite Educators, Drew Spurgers will be offering in-depth classes from the Norvell University Course Catalog, at discounted rates, I might add!

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Norvell Fundamental Course Includes:

  • 101: Intro to Sunless Science is the essential first step in mastering your craft and gaining the knowledge required to handle a consumer with confidence! Consumers know the difference between an educated Spray Technician and one who is not. Becoming an expert in the science of sunless tanning begins here. From the basics of what DHA is and how it works, to the simple examples of how to communicate the sunless tanning process to your client – this class gives you a firm foundation to build upon.
  • 102: Scared to Spray? – How to Spray the Norvell Way! Learn a proven, methodical technique with computer generated graphics that clearly show you how to handle each level of the body. Gone are the days of crowding around a model or terrible quality videos that leave you lost and confused. This simple and informative class will take the fear out of spray tanning and put the power in your hands. Learn today and begin spraying away!
  • 103: The Sunless Spectrum and Client Classification – Get armed to answer the #1 question from your clients, “Will I turn Orange?!?!” Well… maybe… if you don’t understand skin profiling and DHA Levels in solutions! Learn about the full spectrum of Norvell solution colors, the real facts about DHA solution percentages, and how to choose or mix the perfect customized color for each person who walks through your door.

Master Course Includes:

  • 201: Advanced to Sunless Science – You’ve learned to spray and honed your craft. So, what’s next? Take it to the next Level! Our 201 Advanced Sunless Science class is ideal for those who have mastered the basics, and are ready to up their spray tanning game. Receive intensive knowledge and understanding of the world of DHA, Skin Composition, PH Levels, Amino Acids, as well as the Science and Chemistry of spray tanning solutions and tan care products.
  • 202: Salon Proven Business Methods to Increase Your Profits – There is a recipe for sunless success. Do you want to know the ingredients? Learn from someone who has actually been in your shoes and understands the challenges, and opportunities, you face daily. Our Veteran Salon Owners will help you cook up a plan to see how your business measures up, while providing specific techniques for reaching the profit goals you want to achieve! This is a working course, complete with customizable and downloadable spreadsheets to assist you with goal setting and projections. You will walk away from this session with confidence and real numbers to implement in your business. Never fear, with a pinch of persistence, you will experience the sweet smell of success!
  • 203: Spray Technique & Technician Evaluation – tech•ni•cian n. – an expert in the practical application of a science. A person skilled in the technique of an art. In this hands-on course, you will work side by side with an NU Educator to evaluate your client consultation, personal application methods, and skills at closing the session. During the class, the NU Educator will offer valuable tips and tricks to decrease session times, while incorporating up-sell opportunities and home care suggestions that combine to provide the client with a premium experience. While with the NU Educator, you may use this valuable time to ask any questions you have from spray technique to product education and equipment troubleshooting – and beyond! *A model is required for this course.

Saturday – Jan. 14th:

9:00am – 9:15   Opening Remarks
9:15 am – 10:15 am
    Crystal Gryniuk-Mears: The Science of Consumer Colors & The Art of the Display


Learn how to classify the customers visiting your salon using 4 Consumer Colors. Implementing this fun and simple to use “science” into your daily routine allows you to leverage a customer’s “reason to buy” allowing you to better open and close sales. From how to tackle those terrible words “just looking” to using purposeful verbiage to create the action you desire, specific and proven techniques will be provided. In addition, we will put basic math skills to use to help you set retail goals that not only feel doable but are achievable! We will finish up with this portion of the session with a retail setting demonstration to help you better visualize how to put this new information into practice.

Crystal Gryniuk-Mears is a marketing expert, public relations professional, and dynamic educator who specializes in the beauty industry. Her career experience includes Elizabeth Arden Red Door Spa, Four Seasons Resort, the world-renowned Montage Resort & Spa and Norvell Skin Solutions. Gryniuk-Mears was Vice President of Marketing and Public Relations for the number one boutique mineral makeup brand Colorescience Pro working with the founder of Bare Escentuals. Most recently, she worked as the Creative & Media Director for Norvell, and as a consultant, she has developed powerful programs outreaching to top industry makeup artists, the country’s leading dermatologists and A-list celebrities and influencers – helping to catapult brands into the must-have stratosphere. She has also prepared and developed brands to appear on HSN
10:15 am – 10:55 am
     Marcus Williams: What’s Your Story?

Learn how to drive your digital reach to Millennials and beyond. Join Marcus as he teaches you where social media marketing is at right now, making you aware of opportunities for growth and change, and explains the difference maker between marketing and sales – story telling.

Marcus Williams is the CEO of MSquared Media. Built on a few simple principles, they combine these steps to create brand recognition and value that translates into the thing that actually matters for your business, money. 1. Market the year we live in. 2. Build compelling narratives around your brand that create value and recognition. 3. Communicate with customers where their attention is at.

10:55 am – 11:30 am
     Drew Spurgers: Who’s Leading Who?

An effective team that is driven toward growth and success requires an effective leader. Drew Spurgers brings his real-world experience directly to you, teaching you how to become the leader your business needs to be successful.

Owner of SHADE Sunless Spa, Drew Spurgers has worked in marketing & promotions for over 8 years, and inside of the tanning industry for over 5 years. In 2013, he bought a failing salon, remodeled and brought in sunless and turned the ship around. Today, customers drive from up to 2 hours away for spray tans from Drew and his Norvell Certified team. 

11:30 am- 12:00 pm
     Brook Taylor: STAYING Relevant
All businesses are working to stay on top. This presentation will show you not only what to implement, but how it makes you money!
Owner of All Hours International Tanning Distribution, Brook Taylor has been in the tanning industry for over 19 years and is a member of the ITA.
12:00 pm – 12:30 pm

     David McFarland: It’s MY Pleasure!


One of the biggest topics brought up by our clients is employee retention! Learn how to change your mindset from hiring employees to finding talent. Modeling the Chick-fil-A style of hiring, you will discover how to become a talent scout that produces top performers and longevity is staff!

12:30 pm – 12:45 pm
     Lisa Parsons: Speak to Inspire
 Lisa Parsons
Learn how to talk to the client… the words to use, and the words to LOSE!
12:45 pm – 1:15 pm
    Manny Vanegas Jr: Wellness USA
Position your salon for success with diverse services! Learn about the exciting opportunities the Wellness Cocoon holds for you and your business by focusing on services that further the integration of mind/body wellness that has seen explosive growth during the past several years. You will be able to retain current customers, reach out to an entirely new customer base, and increase revenues – without having to do a major overhaul to your salon!
“Our mission is to improve and enhance the overall wellness of people through the use of our multi-sensory 21st century personal Wellness technology.  We help people feel better, look better, reduce stress and increase their energy level. Wellness is a social responsibility and we are committed to engage solutions to help people achieve a healthy Wellness lifestyle.”

1:15 pm
     Lunch Break

1:30 pm
     Seahawks Kick-Off!

2:00 pm – 3:00 pm
     Owners Only – Show Floor Open for Cash & Carry Purchases

3:00pm – 3:30 pm 
     Drew Spurgers: The Norvell Advantage
Norvell Logo Horizontal WHITELearn not only about sunless services, but how they make you top revenue! 5 years in a row, Sunless has been the fastest growing sector in Beauty and Tanning!

3:30 pm – 4:00 pm 

     Samantha Neeley: Energy Transfer

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The definition of a “sell” is the transfer of emotion! Samantha demonstrates the power of energy and enthusiasm transfer from the consultant to the consumer and how to turn that energy into revenue – who doesn’t like a thicker bottom line?

4:00pm – 6:00pm 
     Show Floor Opens to the General Audience
6:00pm – 8:00pm 
     Prize Drawings, Games & Cocktails

For Additional Show Information,
please call All Hours Tanning International at 888-468-0098.
Watch for updates at

Keep checking back for event updates.

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Tour de Education – Boise, Idaho


Mark your calendars for a fantastic year of Tanning Know-How!

Each stop on our Western States Tour will include:
• NEW, Innovative, Lucrative Product & Equipment Demonstrations!
• Sunless Tanning Certification!
• Product Training, Samples & Give-aways!
• Keynote Speakers Offering Insight on Today’s Retail Market!

“Early Bird” Ticket Prices: Single – $49.95     Group (buy 3, Get 1 FREE) – $149.85

Purchase Your Tickets Here:
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Agenda below is a sample only and is subject to change – check back frequently for updates.

Boise, Idaho Show Location:

Hilton Garden Inn Boise/Eagle
145 E. Riverside Drive
Eagle, Idaho, 83616

Join us for an amazing LUNCH & LEARN Event!

  • Norvell Basic Certification will be offered on Friday Evening, April 15th – 6pm to 9pm.
  • Norvell Master Certification will be offered by appointment only Saturday, April 16th, during the show.

See Below For Details:

Saturday, Join us for the Norvell course on Colorology from 8:00 am – 9:00 am            (Included with your Basic Certification Course Fee)

Colorology /kuhl-er-ol-uh-jee/  noun:  The science that deals with the development, understanding, characteristics and custom colors and shades for professional sunless spray tan technicians.

Sunless solutions are available in MANY shades, and your color choice can be governed by many factors (i.e. the client’s natural skin tone, personal preferences, and special occasion and/or events).

In this session, you will learn the techniques required to successfully determine what solution shade best fits your individual client needs. Learning advanced RPD (Residual Pigment Darkening), seamless color transitions and building the perfect price menu to benefit your business while ensuring you give your clients that natural, just off the beach™ spray tan Norvell is famous for.

Our Continental Breakfast opens at 9:00 am and  Presentations start @ 9:30.

The day is packed full of learning with your favorite vendors and, of course, your All Hours team. The Morning line up consists of Drew Spurgers, Marcus Williams from M2Media, Lisa Parsons from Devoted Creations & Ed Hardy, Wendy Whitman from MRI and Brook Taylor from All Hours.

One of our favorite presenters, Drew Spurgers has worked in marketing & promotions for 8 years, and inside of the tanning industry for 5 years. In 2013, he bought a failing salon, remodeled and brought in sunless and turned the ship around. Today, customers drive from up to 2 hours away for spray tans from Drew and his Norvell Certified team. Sunless made the difference for Exotic Tans! In December, Drew opened SHADE Sunless Spa, Arkansas’s first sunless exclusive store. Drew is excited to see our industry use sunless along with UV to grow and thrive! Drew will cover innovative ways to increase revenue through sunless tanning and how to market to new and existing clients!

Marcus is the CEO of M2Media and is based out of Seattle Washington. His presentation will cover what to dos and what not to dos of social media.  His 20 minute presentation will be followed by 20 minutes of Q & A so that you can ask questions specific to your business.

Lisa Parsons has been in the tanning industry for 15 years and was the first product trainer to win person of the year in 2015 being recognized for her ability to increase salon staff performance!  Lisa will discuss what it takes to take a salon from good to GREAT, and follows with a brief over view of the Devoted difference.

Wendy Whitman will be explaining the MRI standard. She will cover anti-diversion and show you what makes MRI stand out above the rest!

Brook Taylor will cover the importance of keeping your business relevant in an ever changing market. Are you giving your clients reasons to return each year? Are you keeping your clients excited about your business? Not only will we examine these questions but we will give you tools to make sure that your clients are excited to come back to you year after year! She will present new ways to increase revenue and drive unique tanners through the door.

A quick lunch will be served and then we dive into afternoon presentations. 

Drew Spurgers, on behalf of Norvell, will do a spray tan presentation followed by an overview of what makes Norvell today’s Sunless tanning leader!

Samantha Neely from New Sunshine will cover facility motivation and what makes New Sunshine an industry leader!

LeAnn, from SunEvolutions, will present the POWER of big name brands, all under one roof!

The afternoon will wrap up with John Aycock, Lamp Expert. He  will teach you about the importance of re-lamping and keeping your salon competitive. It’s just a bulb, right? WRONG!

After the day’s presentations, our show floor opens up for product testing and purchases. Breakout sessions from our sponsoring vendors will also be offered.

At 6 pm our show will conclude with our always popular GAMES, GIVEAWAYS, and cocktail hour! This is an event you won’t want to miss!

Basic Sunless Certification by Norvell – Cost for Course – $29.95

Course Level: Intermediate

Course Description: If you are a novice or expert tanning technician, and are looking to expand yoursunless knowledge, then the Norvell University™ Basic Certification Program is for you. In this course, you will explore the basics of proper spray tanning techniques, the fundamentals of skincare, and the steps required to achieve the very best “just off the beach” glow every session.

Also covered: Marketing Strategies & Tips, Product Information, along with in depth Equipment Use &Maintenance guidelines.

The Basic Certification Program is a comprehensive course based on our proven methodology. By completing the Basic Program, you will increase your sunless knowledge, enhance your skills and build your career. You will access new information, share creative ideas with other professionals and work with Norvell® educational experts, all while building your skills as a Sunless Technician.

Perks of taking the course –

•Be Listed as a Certified Technician in Salon Locator
•Display Your Certification Proudly for Your Staff and Clients to Recognize
•Add Your Certification Status to Your Website, Business Cards and Advertising Materials.

Course Format: Basic to Intermediate Lecture/Book/Written Course. Entry Level to Intermediate Skill Level with Discussion period, and full spray tan demonstration.

Tool List for Basic Certification Course: There are no tools or requirements for this course.
Course Prerequisites: There are no prerequisites for this course.

Norvell Master Certification – By Appointment Only – $129.95

203: Spray Technique & Technician Evaluation

 tech·ni·cian /tekˈniSHˈn/

n. – An expert in the practical application of a science.
A person skilled in the technique of an art.

In this hands-on course, you will work side by side with an NU Educator to evaluate your client consultation, personal application methods, and skills at closing the session.

During this class, the NU Educator will offer valuable tips and tricks to decrease session times, while incorporating up-sell opportunities and home care suggestions that combine to provide the client with a premium experience.

While with the NU Educator, you may use this valuable time to ask any questions you have from spray technique to product education and equipment troubleshooting – and beyond.

*A Model is required for this course.

(Times & Format are Subject to Change.)

Call your All Hours Team for more information – 1-888-468-0098